Tom Holland explains how his sobriety journey inspired his new non-alcoholic beer

Many celebrities have been made a mint hawking liquor, but Tom Holland is bucking the trend by launching an alcohol-free beer, BERO.
The “Spider-Man” movie star launched BERO on Wednesday and said in a press release, “For me, BERO is personal. After two years on my sobriety journey, I wanted to create something that reflected my lifestyle and values.”
Holland first embraced the sober life after dipping his toe to ditch drinking for Dry January in 2022, which he opened up about to Jay Shetty on his podcast “On Purpose,” calling it “the best thing I’ve ever done.”
Holland said in the annoucement, “This beer isn’t just for those on a similar path, but for everyone who appreciates quality, craftsmanship and living life to the fullest. BERO delivers the taste and experience of a great brew, and never asks you to settle for less.”
According to the ad copy, BERO provides “not only exceptional flavor, but … it is a brand designed to be aspirational and inclusive, aiming to honor all the best aspects of beer. It’s made for discerning drinkers who want more from life, whether or not alcohol is part of the equation.”
The line includes Kingston Golden Pils, named after Holland’s hometown Kingston Upon Thames; Edge Hill Hazy IPA, named for Holland’s school; and Noon Wheat, named in honor of Holland’s beloved schnauzer.
Holland told Shetty last year that after a particularly boozy holiday season he decided to give Dry January a go and just kept on — not that it wasn’t “difficult.”
However, he found by the time his birthday rolled around that June that it was worth it.
“I could sleep better. I could handle problems better … I felt better. I felt fitter. And I just said to myself, ‘Why am I so obsessed with having this drink?'” he said at the time.